Case

750 tons of PPE. No capacity. Tight deadline. This is how it’s done

The task: Supply 750 tons of Personal Protective Equipment (PPE) for a National Health Service. Deadline: 3 weeks. The challenge: To find flights out of China, a market facing significant capacity constraints. This is the story of how close cross-country teamwork, persistency in the face of resistance, and entrepreneurship solved an almost impossible challenge.

The math was simple. Delivering 750 tons of cargo in a deadline of under three weeks in peak season required us to locate available aircraft capacity that could support this project. Given the current capacity constraints in the hottest airfreight market in history, finding the required aircraft posed an enormous challenge. Leveraging on local expertise, using every resource available, our Asia Pacific team used great creativity to build an individually tailored solution within days for the customer. Across multiple time zones, plans were initiated, coordinated, and monitored 24/7 to ensure an uplift from various airports, resulting in cargo moving across 21 consecutive days via proactive partner carriers.


Push-back from the start

Right from the start, problems were competing for attention. At first, the PPE faced some production delays and changes against schedules, resulting in factory release times impacting planned (and contracted) flight programs. This situation caused a knock-on effect, moving collection times, flight planning, quality checks, and customs clearance processes.

Despite difficulties, the products kept moving, ensuring a continual daily flow of goods.


Airport congestion was not going to stop our performance

However, upon arrival, congestion was plaguing arrival facilities. A tailored program was designed with our airline partners to minimize the impacts for the customer upon arrival. At the same time, a proactive communication flow via our Control Tower kept the customer continuously informed of changes for their planning.

Consequently, significant volumes moved seamlessly through cargo facilities to keep continuity in the delivery process and support the on-time delivery.


A massive undertaking during difficult times

Though facing record levels of demand in the market, a close collaboration with the customer, regional offices, the supplier, and our partners kept the product moving to achieve the customer’s desired outcome – meeting their contractual commitments.

A strong dedication to always finding the right solution paved the way for solving a remarkable project in a unique period for global logistics.

Where others couldn’t find the required aircraft and timeframes, we could.

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Building SGL Asia’s growth engine

Asia, the world’s largest logistics market by volume, holds vast growth potential. Seizing this opportunity requires more than just expansion—it demands an ambitious strategy, strong leadership, and an agile culture. Nicolas Moeller, COO of Asia, is leading the efforts to strengthen SGL’s regional sales organisation and enhance its capabilities to support the company’s global growth ambitions. Alongside him is Isabelle Lau, Vice President of Verticals for Asia, a key figure in this initiative. Leveraging her expertise in structuring and optimising sales processes, they collaborate closely to ensure the growth strategy is effectively executed.

A partnership built on shared ambitions and values

In September 2024, Blu Logistics Brasil (Blu) joined SGL as part of its ambitious growth strategy and expansion into Latin America, strengthening its presence in the region’s largest economy. Founded by CEO Gabriel Carvalho in 2013, Blu has grown into one of Brazil’s leading freight forwarders and the second largest in ocean freight imports, boasting impressive growth rates of 27% and 47% in the last two years alone and employing over 200 people across eight offices. For Gabriel, finding the right partner wasn’t just about expanding into new markets; it was about preserving the company’s identity, keeping its people-centric approach and customers close while unlocking new opportunities as part of something bigger. In the following, he reflects on the journey from when it all began.

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Jason Wilson

Head of Products, Asia, Regional

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